The ZO / Moxie Interactive Trends review of 2010 [video]

We have produced monthly Trends videos this year with Moxie Interactive. Check out our review of all the trends and developments from 2010 here:

ZenithOptimedia Moxie Interactive Trends video - October - Apps

This month the ZenithOptimedia Moxie Trends video looks at Apps. Mobile apps, Facebook apps, robot apps and more! Rhiannon Apple, Emily Knab, Simeon Spearman, Andreas Floor, Adam Chalk and Greg Steen are you guides as we take another scan around the world to look at latest developments.

Latest ZenithOptimedia Adspend forecasts - Mid-year surge pushes global ad market to 4.8% growth this year

• We have upgraded our forecasts for all regions in 2010.

• Our forecasts for 2011 have increased from 4.5% to 4.6%, but this now represents a mild slowdown from the unexpectedly strong 2010.

• Advertising has shrunk as a proportion of world GDP from 0.88% in 2007 to 0.75% in 2010. We do not expect this proportion to rise while debt, unemployment and austerity threaten the recovery.

• However, 2012 will be the strongest year of the upturn so far, with 5.4% growth, and growth rates of 6%+ are in prospect once advertisers regain confidence in the economy.

• Television and the internet did well in the downturn and will continue to win market share during the recovery. We predict television’s share to rise from 39.2% in 2009 to 41.6% in 2012, and the internet’s share to rise from 12.8% to 16.5% over the same period.

Full details of the latest ZenithOptimedia forecast can be found here.

Social Shopping - the new ZenithOptimedia Moxie Trendspotting video - August 2010

For August the ZenithOptimedia Moxie trends video looks at Social Shopping.

This month your Moxie Interactive guides of Nicola Smith, Simeon Spearman, Greg Steen and Emily Knab are joined by Ulrik Kristensen from ZO Denmark, Nicholas Tay from ZO Asia, Marina Solovieva from ZO Russia and Romulo Cavalcanti from ZO Spain.

The Amplified Present - ZenithOptimedia Moxie Trends video - July 2010

For July, our Trendspotting video considers the 'Amplified Present', our phrase to describe how events and broadcasts are driving online actions and conversations.

Your guides are Simeon Spearman, Nicola Smith, Laurens Bruns, Romulo Cavalcanti, Win Zolkipli, Nick Burcher, Greg Steen and Emily Knab as we journey round the world to look at how the 'Amplified Present' is playing out.

'Brand Romance' by Newcast

5 lessons from Lady Gaga to brands and marketing!



Brand Romance by Newcast from Newcast VivaKi on Vimeo.


Read the corresponding minibook: slideshare.net/​Newcastvivaki/​brand-romance-by-newcast

ZenithOptimedia Moxie Trends video June 2010 - 3D!

This month the ZenithOptimedia Moxie Trendspotting video focuses on 3D!


Nicola Smith, Emily Knab, Nick Burcher, Nicholas Tay, Javier De La Cruz and Simeon Spearman are your guides as ZenithOptimedia Moxie look across the world at the latest developments - from 3D opera to 3D bullfighting, it's all here in our June Trendspotting video!

Tomas Lauko - Netshare videocast

Tomas Lauko, CEE Head Of Digital for ZenithOptimedia recently spoke at Internet CEE. Here is the video interview that he gave to Netshare afterwards:

ZenithOptimedia Moxie Trends video May 2010 - Location Based Services

This month the ZenithOptimedia Moxie Trendspotting video focuses on one of the hot social media / digital topics - Location Based Services or LBS.

Nicola Smith, Kimberly Davis, Nick Burcher, Adam Hemming and Nicholas Tay are your guides as ZenithOptimedia Moxie take a trip around the globe looking at the big players and latest developments in LBS. It's not just Google Latitude, FourSquare and Gowalla - we look at local trends in Europe and Asia too.

Guy Abrahams video interview

Guy Abrahams interviewed on the impact of the recession in Asia and the opportunity for brands in a recessionary media market.