Wednesday, 8 February 2012

Magazines' Newsstand Sales Fall, Digital Sales Rise | MediaWorks - Advertising Age

Magazines' paid circulation continues to slip, victim of a persistent undertow at newsstands that seems to be regaining strength.

Magazines' average paid and verified circulation in the second half of 2011 fell 1% from the half a year earlier, according to the Audit Bureau of Circulations' latest roundup of publishers' circulation reports.

Subscriptions increased 0.7%, but that wasn't enough to overcome a 10% drop in single-copy sales, according to the audit bureau's figures.

Newsstand sales fell 9.2% in the first half of 2011, by comparison, 7.3% in the second half of 2010 and 5.6% in the first half of 2010.

 

Read the rest of the story at adage.com

 

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