Riding in the back of a cab can be a drag, but cabs in New York are giving consumers some retail therapy for Fashion Week.
L’Oreal and Glamour are bringing on-the-go consumers a new shopping experience in taxicabs. The interior of cab has a screen that showcases Glamour beauty trends and encourages consumers to scan a SnapTag to buy products from L’Oreal brands Lancôme and Yves Saint Laurent.
Implications: You can drive on-the-go consumers on a path to purchase by providing a simple mobile commerce solution in places where you know they will take clear notice of advertisements.
Cultural Macrotrend: Evolutionaries