Wednesday, 15 February 2012

Apple Slashes iAd Pricing Again as Mobile Ad Share Declines - Advertising Age

Apple is once again slashing the minimum amount it charges advertisers to run a campaign on its iAd mobile ad system and boosting the amount it pays mobile app developers, Ad Age has learned.

Advertisers will now have to spend just $100,000 for Apple mobile campaigns running in iPhone and iPad apps, down from a previous $500,000 threshold and a significant reduction from the initial starting price of $1 million in 2010, when Steve Jobs unveiled Apple's first ad product.


Read the rest at


No comments:

Post a Comment