London - VivaKi’s dedicated R&D
entity, the Nerve Center, today announced a strategic partnership throughout Europe with Weborama, a
leader in Technology & Data solutions. Weborama will provide invaluable
localized media, data and technology assets across Europe for VivaKi Nerve
Center’s market leading Audience On Demand™ (AOD) trading desk.
AOD is a
proprietary addressable media capability which aggregates precisely defined
audiences from data sources and enables marketers to reach relevant audiences
through a digital interface. The AOD product is leveraged
by VivaKi agencies, which include Starcom MediaVest Group, ZenithOptimedia, Razorfish
and Digitas and to date has served a total of 72+ billion impressions across
265 advertisers and 11,000+ campaigns, across the US and EMEA.
Weborama is the European leader in online Campaign
Management, Profiling & Targeting solutions and currently a partner to VivaKi
agencies in France and Spain. The strategic partnership will extend the current
relationship to cover all key European countries where AOD is live including the UK, Netherlands
and Germany. The partnership with Weborama is VivaKi Nerve Center’s first to
span Europe, outside of existing partnerships with Google and Microsoft.
Marco Bertozzi, EMEA Managing Director for the VivaKi Nerve Center says: “Our strategy has
always been to deliver a consistent global approach to AOD, partnering with the
strongest local companies to deliver the most advanced data solutions for our
clients. In the
exchange environment too many companies offer data and inventory either locally
on a country specific basis, or globally but with a key focus on the States.
Weborama has a unique offer providing advanced technologies and the very best
data, as demonstrated by their recent partnership with Hi-media, across Europe.
This ensures we really are delivering the best solutions for our clients.”
Alain Levy, CEO of Weborama says: “This partnership with the
VivaKi Nerve Center will allow us to leverage the success stories we’ve had
with the agencies in France and Spain and to extend the relationship to other
European countries where we operate. VivaKi has been at the forefront of the Ad
Trading game with the Audience On Demand™
platform, they’ve pushed us forward to deliver the best possible technology,
data and media solutions to their clients, so we look forward to expanding this
successful relationship with them.”
NOTES FOR EDITORS
About VivaKi
VivaKi is part of Publicis Groupe
(Euronext Paris Exchange: FR0000130577; and part of the CAC 40 index) the
world’s third largest communications group.
VivaKi aggregates the marketplace influence of four autonomous brands,
including two global media agency networks: ZenithOptimedia and Starcom
MediaVest Group; and two leading digital marketing agencies: Digitas and
Razorfish. On behalf of its agency brands and their clients, VivaKi faces the
market to help identify and build technology, message distribution, audience
aggregation and content solutions for the future. Sitting at the core of VivaKi
is the VivaKi Nerve Center, which serves as a think tank, R&D center and
testing ground to activate new pathways for clients to connect with consumers
in an increasingly digital world. VivaKi also includes a Talent &
Transformation Practice, which leverages the scale of the VivaKi brands to
develop and deliver tools and approaches designed to attract, develop, train,
motivate and reward the world's best people. www.vivaki.com
About weborama
Weborama is the
European leader in Campaign Management and Behavioural Advertising services.
The company’s Technology & Data positioning has proven very successful
since 1998, when Weborama was created in Paris. It has now more than 120
employees and operates across 6 countries (France, Spain, Portugal, Italy,
Netherlands and UK), providing over 300 key accounts with innovative solutions
to manage and optimize their online marketing investments. Weborama has been
listed on NYSE Euronext’s Alternext market in Paris (ALWEB) since 2006 and had
revenues of 15.2M€ in 2010.
Website:
www.weborama.com
Contact
VivaKi
Weborama
Les Rois
Mages : +33 1 41 10 08 08
No comments:
Post a Comment