mClerk is the first in-store shopping assistant to also include checkout capabilities. This feature requires no additional accessories. The tablet’s camera is simply used as a scanner.
Implication: You can increase sales by equipping your staff to show people coupons and product information on the sales floor. By bringing the benefits of e-commerce into the store, you neutralize many of the potential reasons a customer may to wait to buy.
Cultural Macrotrend: Technomorphing
via Mobile Marketer