Augmented reality (AR) often seems like a marketing solution searching for a problem. Now the technology is getting to a point where it can be used to create fun experiences that can drive traffic to your stores.
Vodafone has developed an AR game that lets users capture virtual monsters that are slowing down their network. Gamers can redeem the points they collect in the game at any Vodafone location for discounts and a chance to win free service for life.
Implications: You can combine concepts like augmented reality, gaming, and loyalty programs to create engaging campaigns that drive traffic to your stores.
Cultural Macrotrend: Hyperlife
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