Wednesday, 28 September 2011

3 Ways to Maximize Return on Your Investment in Social Media | CMO Strategy - Advertising Age


Social media go hand in hand with public relations and marketing. Teams in both areas need to be closely aligned to help ensure success and avoid costly missteps. How does a chief marketing officer go about generating smooth interplay between these two groups? Below are three steps to keep in mind:


Find a social-media "point person" and cultivate that person's reach and influence so it extends to both the marketing and public-relations teams.

This individual is typically an employee in the marketing or public-relations team who really understands the company and the business. A good example is Ford's social-media maven, Scott Monty, who created a robust social-media presence for Ford by giving the brand a personality and engaging with users.

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