Social media go hand in hand with public relations and marketing. Teams in both areas need to be closely aligned to help ensure success and avoid costly missteps. How does a chief marketing officer go about generating smooth interplay between these two groups? Below are three steps to keep in mind:
Find a social-media "point person" and cultivate that person's reach and influence so it extends to both the marketing and public-relations teams.
This individual is typically an employee in the marketing or public-relations team who really understands the company and the business. A good example is Ford's social-media maven, Scott Monty, who created a robust social-media presence for Ford by giving the brand a personality and engaging with users.
See the full article at adage.com
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