India’s TV industry records 15.5% annual growth
Rebecca Hawkes ©RapidTVNews | 22-03-2011
India’s television industry expanded by 15.5% in 2010 and is expected to record a compound annual growth rate (CAGR) of 16% to touch Rs 630 billion by 2015, according to a new report from FICCI-KPMG.
The research on the South Asian country’s media and entertainment industry showed that overall, the sector recorded growth of 11% in 2010 (from 2009), becoming worth Rs 652 billion, according to online publication afaqs!
A huge increase in the direct to home (DTH) TV subscriber base, which reached 28 million by the end of 2010, helped boost the entire sector. The number of TV households in India is expected to surge to 156 million by 2015 during the planned process of cable and terrestrial digitisation.
During this time, the report suggests television will account for almost half of the Indian media and entertainment industry’s revenues. The nation’s second largest media sector, print, is predicted to account for less than half of the amount television will generate – in spite of the healthy 10% growth print recorded in 2010.
Advertising spends, meanwhile, grew by 17% to Rs 266 billion.
This year, the media and entertainment industry is predicted to achieve 13% growth, thanks to an increase in media consumption in India. By 2015, FCCI-KPMG expects the combined industry will make Rs 1,275 billion, having registered a 14% CAGR.
Wednesday, 23 March 2011
Posted by Jon Barnard at 12:33