Thursday, 31 March 2011

Google Adds Own 'Like' Button in Foray Into Social Search | Digital - Advertising Age

Google is adding its take on the "like" button -- which it is calling the "plus-one" -- in its latest bid to make search more social, as well as combat the growing dominance of Facebook.

Google's plus-one icon

Google's plus-one icon

Starting this afternoon, Google will allow users to vote plus-one on search results they find useful, and to share that preference with their connections in Gchat, Gmail, Google Reader, Buzz and, soon, Twitter. Users will see both the total number of plus-one votes, as well as the names and photos of their contacts who have stated a preference.
See more at adage.com

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