Only a few years ago, smartphone users were still considered early adopters. Now smartphone owners outnumber those with basic mobile devices, a new study suggests.
According to a report by the Pew Internet & American Life Project, the growth of smartphones is not just occurring among young adults and the financially well-off. Fast adoption is happening across a wide range of demographic groups, from rural residents to those in their 50s.
The study was conducted among a sample of 2,253 adults, ages 18 and older.
Nearly half (46%) of U.S. adults use smartphones as of February 2012, up 11% from May 2011. Meanwhile, two in five adults (41%) own a basic mobile phone, making smartphone owners the most predominant of the two.
The report found that almost every major demographic group — including men and women, younger and middle-aged adults, urban and rural residents, and the wealthy and not wealthy — showed a considerable jump in smartphone growth from the year before.
However, adoption rates are still stronger among certain demographics. College graduates, 18-35 year olds and those with an annual household income of $75,000 or more are 60% more likely to have a smartphone than other groups.
Seniors — those 65 and over — experienced the least growth in mobile adoption, as only 13% of those of the demographic have a smartphone.