Thursday, 9 February 2012

Lady Gaga Jumps the Shark | Moxie Pulse


Lady Gaga has an impressive fan base in social media with close to 19 million Twitter followers. Now she has taken a plunge deeper into the online world with the closed beta launch of her very own social network,

Backlane, a startup Lady Gaga has invested in, has created a new community for Lady Gaga fans to create and share content, interact with other Little Monsters, and in a Reddit-like style show what content they like. The site focuses on sharing visuals with a platform that looks similar to Pinterest.

Implications: Instead of creating an entirely new platform, you should consider ways to partner with existing applications. Starting over with a user base of zero to ask people to join a completely new service is a mistake when so many people are already comfortable using services like Facebook.

Cultural Macrotrend: Beehiving 

via AOL Music Blog


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