Wednesday, 29 February 2012

ITV warns of weak advertising outlook - FT

ITV warned of a slowdown in the advertising market as the broadcaster’s move to boost income from its studios and online businesses offset a disappointing end to last year.

The UK’s largest free-to-air commercial broadcaster by turnover said it expected a 2 per cent fall in advertising revenues in the current quarter due to tighter marketing budgets, following a 1 per cent increase in advertising revenues in 2011.

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