Thursday, 16 February 2012

CBS eyes strong ad sales in 2012 - FT

CBS has said it sees clear signs the US economy has been improving, citing strong sales of political, automotive and local advertising.

Les Moonves, chief executive, said last minute advertising buys were up and that local advertising was strong even before accounting for an expected surge of political advertising. Speaking of a US election year in which $2bn is expected to be spent by candidates – of which CBS hopes to get 9-10 per cent – Mr Moonves said, “We’re looking forward to a lot of nastiness on both sides.”

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