Bleacher Report, a popular digital sports media network of unpaid amateur sports reporters, announced today that they will be launching new, hyper-specialized YouTube channels. The new channels include a year-round focus on the NFL draft, college recruiting updates, and candid interviews with NFL stars. Another channel will daily updated with a round-up of buzzworthy stories.
Implications: Online video has become a necessary component for media and consumer brands. Traditional websites are no longer enough, and all brands need to have a video presence.
Cultural Macrotrend: Free Agent