While Apple has not announced their latest plans for the iPad 3, they are discussing something publishers may want to tune into.
Apple is planning to unveil a new interactive platform called Garageband for e-books. This new software will make it easy for people to create interactive e-books and allow content to be published for a wider audience, just like the music program. For one, students could easily justify buying an iPad with the Garageband for e-books built-in rather than buying marked-up textbooks that they will not use again. For authors, it will mean getting their content published without needed to hire agents, editors, or a publishing company.
Implications: Brands should think of innovative ways to transform the traditional book industry into a revolutionary digital market.
Cultural Macrotrend: Ready, Set, Go!
via Venture Beat
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