Time Warner Cable has just dropped the Madison Square Garden’s channel from their lineup due to a contract dispute. The channel was broadcasting events from the venue on the channel, which was solely dedicated to their content.
The Knicks wisely used social media to minimize the loss of viewership and momentum due to the blackout by organizing viewing parties at Gotham-area sports bars. They are also using the events to garner signatures on their petition to bring the channel back.
Implications: This is a prime example of how mobile activism can be used to harness your audience’s enthusiasm and encourage them to advocate for your brand. Many of you will remember how Conan O’Brian effectively used social media to stay in the spotlight and even raise his profile when his deal with NBC went sour in 2010.
Cultural Macrotrend: Ready, Set, Go!
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Tuesday, 31 January 2012
Posted by Jon Barnard at 11:06