Tuesday, 31 January 2012

NY Knicks Use Facebook to Fight Time Warner Cable | Moxie Pulse

NY Knicks Use Facebook to Fight Time Warner Cable

January 30, 2012Posted in: Daily Trends, News, Social

NY Knicks Use Facebook to Fight Time Warner Cable

knicks

Time Warner Cable has just dropped the Madison Square Garden’s channel from their lineup due to a contract dispute. The channel was broadcasting events from the venue on the channel, which was solely dedicated to their content.

The Knicks wisely used social media to minimize the loss of viewership and momentum due to the blackout by organizing viewing parties at Gotham-area sports bars. They are also using the events to garner signatures on their petition to bring the channel back.

Implications: This is a prime example of how mobile activism can be used to harness your audience’s enthusiasm and encourage them to advocate for your brand. Many of you will remember how Conan O’Brian effectively used social media to stay in the spotlight and even raise his profile when his deal with NBC went sour in 2010.

Cultural Macrotrend: Ready, Set, Go!

via ClickZ

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