Thursday, 5 January 2012

IKEA Facebook Fans Treated to a Sleepover | Moxie Pulse


When IKEA spotted almost 100,000 likes on a Facebook page called “I Wanna Have a Sleepover In Ikea,” it sparked the idea to create a competition for Facebook fans to have the chance to be a part of a sleepover at the Essex IKEA store in the UK. A lucky 100 people were selected to spend the night to test out products, enjoy manicures, or talk to a sleep expert.

Implications: Use social media to find out what consumers really want from your brand and use these insights to create connections and brand loyalty.

Cultural Macrotrend: Gross National Happiness

via Digital Buzz Blog



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