When IKEA spotted almost 100,000 likes on a Facebook page called “I Wanna Have a Sleepover In Ikea,” it sparked the idea to create a competition for Facebook fans to have the chance to be a part of a sleepover at the Essex IKEA store in the UK. A lucky 100 people were selected to spend the night to test out products, enjoy manicures, or talk to a sleep expert.
Implications: Use social media to find out what consumers really want from your brand and use these insights to create connections and brand loyalty.
Cultural Macrotrend: Gross National Happiness
No comments:
Post a Comment