Searching for information on the web can be overwhelming, especially with the amount of content that is online these days. But now, Google has added a level of personalization to its search feature that will bring more relevance to the individual.
Search plus Your World is an addition to the search feature that will show you information of more social relevance such as Google+ links, posts, and photos from people within your Circles. Google+ profiles will appear in search results along with the content they have shared on their pages.
Implications: Integrating social profiles into search features can bring another level of content that is relevant to consumers.
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