Tuesday, 24 January 2012

Giants' Win Seen in 33.4% of U.S. Homes | Special: Super Bowl - Advertising Age

The New York Giants' 20-17 overtime win over the San Francisco 49ers yesterday drew the best preliminary TV rating for any National Football League conference championship game since 1995 -- and proved that live events can still reassemble the kind of TV audiences that are increasingly fragmented these days.

The game, at Candlestick Park in San Francisco, was seen on Fox in 33.4% of homes in the top 56 U.S. TV markets, according to Ileana Pena, a spokeswoman for the News Corp.network.


Read the rest at adage.com


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