Monday, 16 January 2012

BT adds social media element to pay-TV - FT

BT is to launch a redesigned internet TV service that will offer a more personalised experience and social media elements as competition in the pay TV market has intensified with the launch of Netflix in the UK last week.

BT will introduce the next generation of its BT Vision service within the next few weeks, according to sources with knowledge of the launch, which will introduce greater interactivity with its large library of on-demand content. BT Vision is a pay-TV service that includes sports and films over the internet, and has been an important part of the group’s attempts to generate revenues outside its traditional phone market.

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