Do you think you have what it takes to develop a good storyline for a comic? Axe is asking for your help!
“Axe Anarchy” is a crowdsourced graphic novel about two of Axe’s newest fragrances. Axe is reaching out to fans on Facebook, Twitter, and YouTube for suggestions to help create and develop the storyline. If you’re lucky, you may even be drawn in as a character in the story.
Implications: Crowdsourced campaigns are beneficial to marketers as consumers will feel more loyalty when they have contributed ideas to the brand.
Cultural Macrotrend: Carpe Diem
via Social Times