Tablets and e-book readers were hot gifts in 2011, with nationwide ownership nearly doubling following the holiday season.
Ownership of tablets grew from 10% to 19%, while the number of Americans owning either a tablet or an e-book reader jumped from 18% in December 2011 to 29% in January 2012.
This spike is being attributed to the widespread appeal of Apple’s iPad 2 and the declining cost of tablets as Amazon’s Kindle Fire and Barnes & Noble’s Nook Color sell for $200 while e-book readers now start at under $100.
Implications: Tablets and e-book readers are poised to have a big impact on the media and advertising landscape of 2012. Publishers facing declining print ad sales are turning to these devices to distribute their content, creating new opportunities for brands to reach digital audiences moving forward.
Cultural Macrotrend: Technomorphing
via Pew Internet