Wednesday, 2 November 2011

Yahoo Agrees to Buy Interclick for $270 Million to Improve Ad Targeting | Digital - Advertising Age


Tim Morse

Short a permanent CEO and weighing options that could include a sale, Yahoo announced this morning that it has agreed to acquire the ad network and technology company Interclick for $270 million.

The all-cash deal will see Yahoo pay $9 a share for Interclick, a 22% premium on its closing price of $7.40 in Monday trading. Interclick's technology aims to help marketers better target and optimize their ad buys.

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