This is a funny one: Guardian newspaper owner Guardian News & Media is trying hard to expand in the US but, in the process, is trying to sell ContentNext Media, publisher of the PaidContent and mocoNews tech sites, both of which are popular in the US.
The Guardian has been recruiting journalists in the US for an American version of its 20m plus visitors per month website, so doubtless the $15m or so it hopes to get for ContentNext will come in handy. But all the evidence to date points to tech websites being more profitable than general news offerings.
Read the rest at moreaboutadvertising.com
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