September 2011: Top U.S. Online Destinations for Video | Nielsen Wire

November 3, 2011

 

Overall Online Video Usage (U.S.)
	Sep-11
Unique Viewers	164,375,000
Total Streams	17,910,409,000
Streams per Viewer	109
Time per Viewer (hh:mm)	4:55
Source: Nielsen

 

Top Online Video Destinations by Unique Viewers (September 2011, U.S.)
Video Brand	Unique Viewers (000)
YouTube	126,466
VEVO	39,484
Yahoo!	35,049
Facebook	31,226
MSN/WindowsLive/Bing	24,759
AOL Media Network	21,674
Hulu	20,523
The CollegeHumor Network	18,785
ESPN Digital Network	17,304
CNN Digital Network	10,172
Source: Nielsen
Read as: During September 2011, 126.5 million unique U.S. viewers watched YouTube video content across multiple devices and locations

 

Top Online Video Destinations by Total Streams (000) (September 2011, U.S.)
Video Brand	Total Streams (000)
YouTube	10,157,354
Hulu	618,704
VEVO	464,064
Yahoo!	254,857
MSN/WindowsLive/Bing	221,891
Netflix	216,678
ESPN Digital Network	202,721
AOL Media Network	198,706
Dailymotion	194,767
Facebook	135,567
Source: Nielsen
Read as: During September 2011, 10.2 billion videos were streamed on YouTube across multiple devices and locations

 

Top Online Video Destinations by Time per Viewer (September 2011, U.S.) / 250K Unique Viewer Minimum
Video Brand	Time per Viewer (hh:mm)
Netflix	10:01
YouTube	2:52
Tudou.com	2:34
Hulu	2:26
Megavideo	2:20
Digital Future US Network*	1:48
Lifetime Digital	1:34
Livestream	1:11
Youku	1:10
MTV Networks Music	1:07
Source: Nielsen
Read as: During September 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 1 minute watching video content on Netflix across multiple devices and locations
*Digital Future US Network now includes streaming traffic from justin.tv

via blog.nielsen.com