Friday, 4 November 2011

September 2011: Top U.S. Online Destinations for Video | Nielsen Wire

November 3, 2011

 

Overall Online Video Usage (U.S.)

Sep-11
Unique Viewers 164,375,000
Total Streams 17,910,409,000
Streams per Viewer 109
Time per Viewer (hh:mm) 4:55
Source: Nielsen

 

Top Online Video Destinations by Unique Viewers (September 2011, U.S.)
Video Brand Unique Viewers (000)
YouTube 126,466
VEVO 39,484
Yahoo! 35,049
Facebook 31,226
MSN/WindowsLive/Bing 24,759
AOL Media Network 21,674
Hulu 20,523
The CollegeHumor Network 18,785
ESPN Digital Network 17,304
CNN Digital Network 10,172
Source: Nielsen
Read as: During September 2011, 126.5 million unique U.S. viewers watched YouTube video content across multiple devices and locations

 

Top Online Video Destinations by Total Streams (000) (September 2011, U.S.)
Video Brand Total Streams (000)
YouTube 10,157,354
Hulu 618,704
VEVO 464,064
Yahoo! 254,857
MSN/WindowsLive/Bing 221,891
Netflix 216,678
ESPN Digital Network 202,721
AOL Media Network 198,706
Dailymotion 194,767
Facebook 135,567
Source: Nielsen
Read as: During September 2011, 10.2 billion videos were streamed on YouTube across multiple devices and locations

 

Top Online Video Destinations by Time per Viewer (September 2011, U.S.) / 250K Unique Viewer Minimum
Video Brand Time per Viewer (hh:mm)
Netflix 10:01
YouTube 2:52
Tudou.com 2:34
Hulu 2:26
Megavideo 2:20
Digital Future US Network* 1:48
Lifetime Digital 1:34
Livestream 1:11
Youku 1:10
MTV Networks Music 1:07
Source: Nielsen
Read as: During September 2011, Netflix video viewers in the U.S. spent an average of 10 hours, 1 minute watching video content on Netflix across multiple devices and locations
*Digital Future US Network now includes streaming traffic from justin.tv

 

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