Tuesday, 8 November 2011

China's Ban on 'Overly Entertaining' TV Expected to Spur Already Ballooning Ad Prices | Global News - Advertising Age

Coming soon to China, along with new restrictions on popular-entertainment programming: ever more expensive TV advertising.

While the restrictions announced a few weeks ago were shrugged off by marketing execs in the country as business as usual, executives note they'll lead to high prices, and suggest there may be a silver lining in that they will encourage better-quality shows.

According to the recent missive from China's State Administration of Radio, Film and Television, programs that are vulgar or "overly entertaining" -- including dating, reality, talent, game, variety and talk shows -- will be partially phased out. China's 34 satellite TV stations on the whole can show no more than nine of the restricted programs each night between 7:30 p.m. and 10:00 p.m. Individual channels are limited to two programs each per week, not exceeding 90 minutes in total.

Read the full story at adage.com


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