For the first time in many years, the good news outweighed the bad for AOL as it struggles to re-fashion itself as a portfolio of media brands supported by display advertising.
Total revenue, including the portal's declining internet access business, fell 6% to $532 million in the third quarter, but it was the lowest percentage decline in five years, the company said. Overall advertising revenue, on which the company has staked its future, grew to almost $318 million, an 8% increase over the same period last year. The company recorded a loss of 2 cents per share, which beat analyst estimates.
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Read the rest at adage.com
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