Social media is driving the global business to business market says new GlobalWebindex report | MAA

  Researcher Trendstream’s GlobalWebIndex has released its first detailed look at the social media behaviour of business to business decision makers, Social Strategy for B2B Marketing 2011.

Based on interviews with 17,425 decision makers in 27 markets from July 2009 to June 2011, the report reveals that B2B decision makers are the most socially active consumers for all markets and demographics, demonstrating how fundamental social media has become to B2B marketing.

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