Social media is a key part of any marketing campaign these days, but a major challenge with the channel is achieving wide reach while still crafting appropriate messaging by region or country, executives speaking Thursday at Advertising Week said.
In a session dedicated to the topic of global social-media campaigns, Suzie Reider, head of advertising sales at YouTube, as well as execs from agencies and other social media companies, explained challenges they've encountered, like when a product is utilized differently in various countries, for example.
Read the full story at adage.com
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