Monday, 17 October 2011

McDonald's Introducing In-Restaurant TV Network | MediaWorks - Advertising Age

McDonald's is introducing a TV network in its restaurants that will include content from Mark Burnett and BBC America, according to a report in the Los Angeles Times.

 

The fast-food chain will introduce the channel over the next few months to 800 restaurants in Southern California and Central California, where customers will watch on two 42-inch HDTVs visible from 70% of seats, the Times said. There will also be "quiet zones" available.

See the full story at adage.com

 

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