Sonera, a mobile telecom in Finland, recently faced an interesting advertising challenge: how do they demonstrate the speed of their new 4G network in their print advertising?
The solution: make the advertisement into a game all about speed. The advertisement sends readers to a mobile site, which serves as part of the game board. They can challenge a friend to a reaction speed test to enter to win a free 4G connection from Sonera.
Implications: You can make static ad placements more fun and interactive by integrating mobile devices. The mobile’s display opens up new opportunities for expanding print creative to include digital games and mobile video.
Cultural Macrotrend: Hyperlife, Funster