The volume of ad impressions bought by FMCG band owners (and others including cars and drinks) rose 117 per cent between the second and third quarters of 2011.This led to a 33.6 per cent rise in cost per thousand ad impressions for the quarter ending in September compared to 2010 according to a new report by TBG Digital. The cost was up 7.1 per cent on the previous quarter in 2011.TBG’s report is based on report, based on an analysis of 255bn ad impressions from 216 clients.
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