Tuesday, 27 September 2011

What If Your Television Ads Could Be As Targeted and Measurable as Your Banner Ads? | Moxie Pulse


Now they can be. Internet TV start-up AdRise is launching an advertising platform for set-top boxes such as Roku and Boxee, along with Internet-connected TVs. Not only will AdRise insert advertising into environments where there was none before, but it will make that advertising measurable in a way that TV ads have not been in the past.

Implications: You can reach a young, affluent audience with AdRise and measure the effectiveness of your campaign in a way not seen before on TV.

Cultural Macrotrend: Technomorphing

via Lost Remote



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