Twittter has begun publishing Promoted Tweets into the timelines of users who aren't necessarily followers of the brands posting the tweets, its latest push to build ad revenue.
The move has been anticipated for some time, but Twitter today began showing the ads and named some advertisers involved, including AMC Theatres, American Express, Best Western, Disney, HP, Lexus, Lionsgate, Movietickets.com, Pepsi, Red Bull, Salesforce.com, Sephora, Xbox and Yahoo.
See the full story at adage.com
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