The new Toyota Yaris has a host of features that simplify people’s driving experience, such as a rear view camera for parking and the ability to use your phone through the dashboard computer.
In keeping with this theme, Toyota’s campaign for the car simplifies the lives of its audience by allowing them to pick ten Facebook friends and have their updates turned into a quick video. This shuts out the social clutter of other acquaintances and gives the information an entertaining spin.
Implication: If you provide helpful experiences for your audience that underline product benefits, you will make a stronger impression and cultivate advocates for your brand.
Cultural Macrotrend:Control Freak