Who knew that clicking cows on Facebook could precipitate the fall of a storied soap opera like All My Children? Over the past year, the social gaming market has grown to over 98 million users in the United States alone. A lot of the focus in the market has been on how games like Farmville have turned middle-aged women into gamers.
But the industry that killed soap operas isn’t stopping there. Social games are now waging war on traditional console gaming in a serious way. A new report from social game firm Kabam found that the social gaming market is maturing and expanding beyond bored housewives to console gamers. These gamers are now spending less money and time on console games as they begin using social games. These “hardcore” social gamers actually represent a new audience for the social gaming market and will make the industry even more important moving forward.
Implications: You’ll need to look more seriously at in-game advertising techniques like in-game sponsorships, real coupons for digital achievements, and rewarding people with in-game currency in exchange for viewing ads.
Cultural Macrotrends: Beehiving, Technomorphing
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Friday, 23 September 2011
Posted by Jon Barnard at 11:36