Friday, 30 September 2011

Programming Buzz from Zenith: Wednesday 09/28/11 - FOX Wins, CBS & ABC Solid, NBC & The CW Struggle

Wednesday 09/28/11 - FOX Wins, CBS & ABC Solid, NBC & The CW Struggle

The second Wednesday of the new season offered even more original programming on the broadcast networks, in addition to Major League Baseball's Wild Card battle, captured last night by ESPN. Week 2 of FOX's X Factor was more of the same, as the program's 3.34 A18-49 Live rating held relatively steady from last Wednesday, providing the network with the largest A18-49 audience of the evening.

ABC's Modern Family was the highest rated program (3.89) for the second week in a row, as the comedy retained 96% of its audience from last week's one-hour premiere. The network also debuted two additional sitcoms last night, with Suburgatory (2.88) at 8:30pm and Happy Endings (2.57) at 9:30pm. While Suburgatory grew 33% from its lead-in The Middle (2.17), the program's series premiere also improved 28% from the network's series opener of Better With You on 09/22/10. Happy Endings didn't fare as well, however, as the season premiere lost 34% of its Modern Family lead-in, though still reported slight growth from its series debut on 04/13/11. Rounding out the evening for ABC, the second week of freshman Revenge declined 21% from its premiere last week, a result of a weaker lead-in and lower sampling.

Already settling down in its second week of new episodes, CBS' Wednesday night lineup of Survivor (2.15), Criminal Minds (3.02) and CSI (2.87) tied ABC for second place among A18-49, as the programs experienced viewership changes of -1%, -8% and +4%, respectively, from last week's airings.

NBC continued to struggle last night, with the network's 8pm comedy hour of Up All Night (1.46) and Free Agents (0.88) giving the network a fourth place start out of the gate with A18-49, reporting declines of -13% and -22%, respectively, from their time period premieres last week. The network's 9pm airing of relocated Harry's Law (0.93) showed minimal growth from its weak lead-in, declining 5% from its premiere and playing a part in the 10% drop that Law & Order: SVU (1.75) experienced at 10pm.

Though still drawing a minimal A18-49 audience, new episodes of The CW's reality programs H8R (0.49) and America's Next Top Model (0.62) reported improvement of 26% and 17%, respectively, from last Wednesday's episodes.

Source: Nielsen, based on Live data

posted by Strategic Resources @ Zenithmedia at 5:46 PM

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