Research in the US from social media specialist Lab 42 into the way users respond to advertising on Twitter has revealed a surprisingly high response rate.
Lab 24 claims that not only is there a high rate of brand awareness through promoted tweets, with 24.8 per cent of users claiming that they see promoted tweets from accounts that are relevant to them, but that 21.6 per cent claim they have used a discount through a promoted tweet while 21.2 per cent follow new brands as a result of seeing promoted tweets.
See the rest at moreaboutadvertising.com
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