New mobile app start-up We&Co is closing the gaps between services and consumers. The platform allows users to connect with people who provide quality services and get rewards for doing so. Instead of checking in before engaging in the environment, the user is prompted to thank the employees that helped them if they did a good job.
Implications: This promotes transparency, illustrates a high level of customer service quality, makes for happy workers and last but not least creates a stronger bond between customers and employees of businesses, thus evoking brand loyalty.
Cultural Macrotrend: Fingerprinting
Thursday, 21 July 2011
Posted by Jon Barnard at 11:34