Thursday, 21 July 2011

Marketing Tips From MTV's Study of Millennial Digital Habits | CMO Strategy - Advertising Age

MTV was Facebook's No. 1 fastest-growing brand last year. As we experienced this meteoric rise in social media, we were also madly studying our audience to understand their movements and behavior in the social space, or what we came to call their "digilife."

The study that emerged from that work turned over a plethora of fresh insights into what makes this generation tick (or should I say what makes this generation click).

The insights lead, we believe, to some provocative questions for the marketers attempting to connect with this elusive crowd in its native tongue and on its digital home turf.

Here are some findings from our study, posed as a few key questions that marketers might want to consider as they strategize about how to connect to the latest version of consumers.

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