Thursday, 14 July 2011

Many People are Living in a Mobile-Only World

Many People are Living in a Mobile-Only World


The post-PC world is closer than we may think. According to a survey from the Pew Internet Project, 28% of U.S. smartphone users access the Internet primarily from their mobile devices. 83% of the U.S. population was said to own a smartphone. The study surveyed a total of 2,277 respondents from April to May of 2011.

Implications: Consumers are becoming increasingly dependent on 3G or 4G. Companies such as Apple should take this into consideration for platforms like FaceTime, Apple’s WiFi-dependent video chat service. It is also important for brands to create an optimized presence on mobile platforms to reach these mobile-focused individuals. Additionally, time of day should be taken into consideration when creating mobile content. For example, consumption of mobile videos increases during primetime hours. As this percentage increases over time, we may begin to see decreases in the usage of PCs.

Cultural Macrotrend: Ready, Set, Go!

via Ars Technica

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