“Digital Detox” for Stronger Brand Connections
A number of hotels, including the Renaissance Pittsburgh Hotel, are allowing visitors to surrender their electronics for discounts of up to 15%, as well as other perks such as massages. Guests must hand over their devices upon check-in to participate.
Implications: This illustrates the broader concept of brands challenging consumers to do the unthinkable. According to PR Newswire, 79% of us take work-related devices with us on vacation, showing how difficult it can be for people to truly get away from it all. Brands can encourage consumers to take a break from their mobile devices to have more meaningful one-on-one communications with brand representatives to form stronger offline relationships.
Cultural Macrotrend: Joie de Vivre
via GOOD Business
Friday 8 July 2011
“Digital Detox” for Stronger Brand Connections
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