Friday, 8 July 2011

Apple’s IAd Mobile-Ad Service Said to Cut Prices as Clients Turn to Rivals - Bloomberg


Apple Inc.'s iAd mobile-advertising business has cut rates
A webpage displaying Apple Inc.'s iAd application is seen on a computer monitor in San Francisco on July 7, 2011. Photographer: David Paul Morris/Bloomberg 
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
See the full story at bloomberg.com

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