A webpage displaying Apple Inc.'s iAd application is seen on a computer monitor in San Francisco on July 7, 2011. Photographer: David Paul Morris/Bloomberg
Apple Inc. (AAPL)’s iAd mobile-advertising business has cut rates by as much as 70 percent as some marquee clients are using rival services, two people with knowledge of the matter said, signaling the company is struggling to parlay its technology leadership into success in the ad industry.
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