Monday, 6 June 2011

Yahoo's Future Is Content and Big, 'Beautiful' Ads | Digital - Advertising Age

Seven months after Ross Levinsohn replaced Hilary Schneider to head up the company's Americas division, the former News Corp. executive told Ad Age about his plans for Yahoo's future.

Ross Levinsohn

Ross Levinsohn

Ad Age: Now that you've had the chance to evaluate the company, what are the challenges it faces going forward? What's working? What's not working?

Ross Levinsohn: After six months, I'm not surprised by much. I knew this company pretty well before I came in. I competed against it for pretty much my whole internet career, and when I had the chance to come here, instantly, it was a "yes" for me.

See the full interview at

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