Why Social Media Is The Next Frontier of Ad Targeting | Digital - Advertising Age

"There is probably never a good time to leave Google," Penry Price said one stormy afternoon last week from the ninth floor of a Flatiron highrise a block off Manhattan's Union Square. Mr. Price did just that a week earlier, leaving Google after seven years to join startup Media6Degrees as president. (Former Interpublic Group of Cos. CEO David Bell joined the Media6Degrees board this week.)

See the full interview at adage.com