Germany Leads Europe in Online Video Viewing
Internet Users in Germany, Turkey, Spain and UK Watch Average of At Least 30 Minutes a Day of Online Video
LONDON, UK, 14 June, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and UK).
“Online video is beginning to compete with traditional television viewing for people’s attention, and Internet users in several European countries are leading the way,” said Mike Read, comScore SVP of Europe. “Germany is not only the largest European market for online video viewing but also the most engaged at nearly 20 hours per viewer per month, while several other countries are not far behind.”
See comscore.com for the rest of the article.
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