Friday 3 June 2011

FT.com / Media - European TV ad sales gap is widening

A north-south divide in the growth of European TV advertising is getting wider, according to analysts, media buyers and broadcasters.

In research published on Thursday, Omar Sheikh, analyst at Credit Suisse, said a survey of 18 media buyers in seven countries showed a clear gulf between two halves of the continent.

via ft.com

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