Thursday, 5 May 2011

Hearst, Conde Nast Race to Sell Subscriptions on the iPad | MediaWorks - Advertising Age


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Hearst Corp.'s new deal with Apple will make subscriptions available for iPad editions of Esquire, Popular Mechanics and O, The Oprah Magazine next month, but Conde Nast may actually beat its rival to the punch.

After the Hearst deal was reported late Wednesday afternoon

Time Inc. did reach a deal with Apple giving Sports Illustrated, Time and Fortune's print subscribers free access to those titles' iPad editions starting this week, an arrangement the company's People magazine already enjoyed.

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