What do the ad industry's top creative, buying and marketing execs want from out-of-home media? More local insight and less metrics, for starters.
The country's largest sellers of billboards, street furniture and other out-of-home inventory need to reposition the way they sell their media, according to a trio of keynote speakers at the opening session of Outdoor Advertising Association of America's national convention in Miami today.
Full story at adage.com
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